Communication & Sales Channels

Service Description

Communication is an essential component of success for any business. Finding the best way to create meaningful connections with customers is paramount. In order to engage the consumer, companies need to understand them. In this course, we focus on the customer and their journey as well as how to ensure an organization’s digital transformation creates value for them. What Will Students Learn?  Understand the ways technology is impacting how businesses communicate with their audiences.  Map out the customer journey and identify the touchpoints influenced by technology.  Understand the growing role of social media, influencer, and content marketing and their impacts on brand promotion.  Analyze how businesses utilize customer data for targeting and personalization.  Assess the role of technology in integrating various channels to offer a consistent brand experience.